Bitween, of Milan, Italy (www.bitween .com) announced the opening of an American branch that will develop strategic relationships with other firms specializing in new technologies in cellular telephony, serve as the sales and business developer with large North American companies, including North American offices of international companies Bitween already has existing relationships with in Europe.

In Italy, Bitween is still not very well known. However, in international circles of cellular telephony, Bitween enjoys a broad level of recognition as its products are used all over the world. Bitween is an official partner of Nokia and Sony Ericcson, and is a Symbian Platinum Partner. Symbian, the largest producer of operating systems for cellular telephones, awarded Bitween’s Remote Control the "Best Business Application or Service" at the international conference Symbian Exposium03 in April 2003.

Now besides the original site (www.bitween.com), the new American branch, Bitween USA is on line at the new address (www.bitweenusa.com), where it will support the commercial activity for the U.S. area with product information and on-line sales. The Bitween USA office is located in Irvine, California, and already has three people that are devoted to the development of new business opportunities in that very large market.

Bitween USA was created by a partnership with Gallium Group, a market consulting company that develops business opportunities in North American. Gallium Group and Bitween USA will support the activity of Bitween in some specific strategies. These include direct sales to the consumer, business development for very large corporate accounts, new market development for Bitween’s business solutions, and developing publishing relationships for Bitween’s video games.

Vincenzo La Ragione, managing director of the firm, referring to the U.S. opportunity said, "over the years, Bitween has developed competencies for software development that serve multiple user segments of the market. Our primary objective is to develop and define our American presence by establishing important new commercial alliances with US firms and branches of International companies, especially the telephone carriers and larger companies operating in the video game space."

The American market is comprised of many telephone carriers that Bitween’s products and services can create value for as commercial strategies. Besides the games for cellular telephones that are the traditional stand-alone games, the Milan based firm already has over-the-air multiplayer solutions, games that in practice can be played the moment the telephone connection is active without actions having to be memorized on the terminal. These services create a very interesting value proposition for the carriers, as they can generate systemic growth of telephone traffic based on entertainment.

Bitween USA’s on-line sales and direct business development will occur simultaneously. Bitween’s goal is that, in time, there will be the possibility to strengthen alliances with one or more distributors and get the coverage of the entire America market. "In every case" Vincenzo La Ragione concluded, "our objectives are strategic alliances. The results of our relationships with the telephone carriers during the next few months will direct our commercial activities in the United States."